Back to Our Roots

Founded in 1929 in La Chaux-de-Fonds, Switzerland — a cradle of watchmaking excellence — JOVIAL was born during the Great Depression. Despite global turmoil, a bold group of watchmakers launched a brand defined by joy, resilience, and exceptional craftsmanship.

From the start, every component — movement, dial, case, hands, and bracelet — was created in-house. JOVIAL was a testament to artistry and precision.

Moving Forward in Time

In 1946, JOVIAL relocated to Bienne, the global hub of watchmaking innovation. This strategic move enabled access to modern production while preserving Swiss tradition.

JOVIAL evolved with time — designing watches that blend heritage craftsmanship with forward-thinking design and performance.

The Chairman Behind the Crown

A pivotal milestone came in 1988 when Mr. M. Dabaan took over as CEO. With a clear vision and modern strategy, he elevated JOVIAL into a brand synonymous with Swiss precision and timeless elegance.

His leadership emphasized quality, customer trust, and long-term relationships — values that remain at the heart of the brand today.

JOVIAL Boutique

JOVIAL maintains a strong international presence with over 1,000 points of sale — including department stores, duty-free shops, inflight retail, and a thriving online and social media presence.

In the GCC, JOVIAL has stood strong for over 55 years, with 35 years in the UAE. We proudly operate 20 exclusive boutiques and kiosks, and 40 retail points across all seven emirates.

More than a brand, JOVIAL is a lifestyle — rooted in joy, quality, and lasting relationships.

JOVIAL: 90 Years Young

Celebrating over 90 years of watchmaking mastery, JOVIAL continues to look forward — with modern designs, high-performance materials, and expansion across Eastern Europe, India, Asia, and North America.

We listen closely to customer needs and design watches that reflect global trends while honoring timeless craftsmanship.